I’ve tried to ignore TikTok video as long as possible! I’m not a fan of cameras – they’re too revealing, intimate, and personal. They capture everything. They convey more emotion and carry more impact, and they reveal more flaws. These are a few of the reasons you can’t afford to ignore video. We’re going to be addressing the subject of TikTok videos in this post because it is the talk of the town.
Video Is a Quick and Easy-Medium
This wasn’t true a decade ago. I grew up in the 1980s when packing around a camcorder meant carrying something the size of a diaper bag. And we used those… what were they? Oh, tapes! The last two decades have shrunk the size of our devices but only recently has it become so extremely easy to share video with the masses via the internet. Today we will discuss the short-form videos of TikTok. Anyone with a cell phone, webcam, or camcorder can shoot and distribute video in a matter of minutes.
TikTok Videos Have a Viral Nature
Because of the rapidly developing platform, videos can spread quickly. When was the last time one of your videos reached 17 million views? That’s how many times a 60-second clip of a surprised kitten has been watched.
While it’s not likely that very many videos will enjoy such success, it does highlight that people will pass along anything they find valuable or entertaining.
TikTok Video Offers Multi-Layer Communication
Within the organization for which I work, we have a policy that nobody ever handles confrontation over email. The biggest reason is that with the written word, you perceive only one layer of communication – words. Face-to-face communication adds at least two more layers – voice (inflection and tone) and body language (gestures).
Video conveys all of these. The viewer doesn’t just get a message, they get that message in the tone in which you intended it. Video establishes a context for our words.
Everybody Else Is Doing It and go viral on TikTok
Video is big and it’s a virtual guarantee that the purchase will make perfect sense as time rolls on. Now TikTok Video is mushrooming in popularity as a blogging tool. The future most likely holds advances in the way video content gets cataloged by search engines. Devices and platforms will only become more user-friendly and inexpensive. While avid internet readers have learned to tune out most other advertisement models, TikTok opens new possibilities for the monetization of the web. You can buy TikTok followers to get more views on your video and earn more money through your videos.
Our challenge to you as Video bloggers is to tune in. Give it a shot, experiment, and stay abreast of the industry. We would also challenge you to be careful, however, to guard the quality of the video blogging art. Just because the video is getting cheaper to do doesn’t mean your ideas for videos are cheaper too.
Let us know in the comments what experience you’ve had with video blogging on TikTok, or how you feel about the technology.