Category: Social Marketing

Category: Social Marketing

Influencer marketing: TikTok vs. Instagram

The hashtag #love has over 1.8 billion posts on Instagram. There are 2.4 million contributions to the hashtag #Advertisement. Instagram is not only the social network with the most influencer marketing content, and it continues to be the one most in demand by brands and companies.

Tik Tok is also famous for influencer marketing, and the app is growing exponentially. As it is new, unlike Instagram and most people are using promotional tools and prefer to buy TikTok followers and followers to get noticed on the new star kid of social landscape. As most of the brands/businesses begin to embrace Tik Tok, let’s see the preferred channel for influencer marketing, either Instagram or Tik Tok.

 

Instagram is the preferred channel for influencer marketing for companies.

 

A direct comparison of the absolute content on TikTok is not possible because the information about hashtags is fundamentally different. Instagram names the absolute number of posts and TikTok the cumulative views of the content. Incidentally, the value of Instagram is more meaningful. If you look at the #AD, there are over 6.3 billion views, and #Sponsored has another 1.2 billion views. Instagram has a head start in terms of company activity and advertising budgets and in influencer marketing. For many companies, influencer marketing activities and Instagram go hand in hand. You can say that Instagram stands for influencer marketing.

 

Influencer marketing on TikTok goes beyond hashtag challenges.

 

As for Instagram (or all social networks), many active influencers/creators also play an important role in TikTok. The most noticeable are the collaborations on hashtag challenges. TikTok Creator is integrated here to give the campaign an additional push.

It reminds a little of the early days of influencer marketing on YouTube, in which one often saw YouTube with different brands. The decisive argument was the reach of YouTube, and the brand and target group fit was put in the back. Similarly, we would classify the current situation on TikTok and especially on hashtag challenges.

 

It is interesting that many users in their contributions to hashtag challenges also have their own videos with the hashtag #Advertisement. Furthermore, influencer marketing on TikTok is, of course, more than a hashtag challenge. If you want to get noticed on Tik Tok without taking a toll on your wallet, we recommend you to buy TikTok followers.

 

Better features make Instagram more attractive for companies.

 

With Instagram Shopping, its own branded content tool, and also the swipe-up function for stories, Instagram is even more attractive for companies and for creators.

 

From the perspective of content monetization, Instagram and TikTok don’t take much and are less well-positioned than YouTube (and also Facebook). With IGTV, Instagram is now taking a step towards Creator and testing the monetization of IGTV videos. Instagram also does this to ensure that the creators remain authentic.

 

Another important point that currently speaks clearly for Instagram is the evaluation of campaigns. The branded content tool gives companies direct access to insights. TikTok must and will continue to do so. Of course, influencer marketing already plays a role in TikTok, and the importance of TikTok for influencer marketing will continue to increase. However, as is often said: “The industry has become more professional,” and this also increases the demands on the platforms themselves, especially about the technology and the available features.

 

5 secrets to increase YouTube engagement in 2020

Which site do you open when you crave to see videos, dramas, and Seasons? With no reluctance, you will answer YouTube. But you know what? Smart people are using this platform to make money.

For this purpose, they craft their YouTube channel. They ask other people to subscribe to their channel and support them in growing the channel.

In this way their YouTube subscribers will multiply; more the subscribers, more will be the money they earn.

To amplify YouTube subscribers, engage the audience. Work smartly to engage the viewers. Once they are engaged, you will get a lot of comments and likes from your subscribers. This is the actual magic.

Follow these amazing techniques to amplify your YouTube engagement.

·       Craft spellbinding content

Well, it’s a myth that by using ads or promotions you can extend your engaging rate of content. To increase the engaging ratio of content, you have to post appealing content. Here piques a question. How to create spellbinding content? Simple! Just consider your question and make videos on “how to”. This technique is for the beginners.

Another strategy you can use is making the content based on the needs of your ideal fan base. You will see a rapid increase in your engaging ratio of audience.

 

·       Uplift audience to subscribe

Do you know who your best new customer is? The answer is very simple only if you pay heed to marketing strategies. Your old customer is your best new customer. As only they have the potential to increase your subscribers and views at the same time. So, encourage them to subscribe to your channel at the start and end of every video. Not only ask them to subscribe but also click on the bell button to get updated. After clicking on the bell icon, they will get notified whenever you will post. Their click on the bell icon will increase your engagement rate of the content.

·       Advertise the content with the help of cards

Do you know the role of cards in amplifying the engagement of YouTube? They act as a tool that assists in promoting the videos on YouTube by enhancing their viewers. So, the foremost thing you need to do for using this feature is to verify your account.

You can set the appearance timing of cards in the video according to your choice. This feature allows you to direct people to another video magically. Another available option is to create a poll about the interest of the audience to increase your engagement.

·       Use social media for promotion

You can smartly use social media to increase your engagement on YouTube. First, share the link of your content on your social media accounts or embed it on the relevant post of your website. Then ask your followers to like and post comments on the content. In this way your content engagement will increase, extraordinarily.

·       Build a community

How to build a community on YouTube? Simple, just use YouTube by following the same principles of social media. Give attention to your audience by responding to their queries. This is the human psyche because people get attracted to where they get more attention. By following this technique, you will get noticed by millions of people soon. And your engagement ratio will also increase.

A final word:

In a nutshell, firstly create good quality content. Second, promote and optimize your content. Last but not least, stay in touch with your audience to enhance engagement.

 

 

 

 

 

Why You Can’t Ignore TikTok Video for Vlogging

I’ve tried to ignore TikTok video as long as possible! I’m not a fan of cameras – they’re too revealing, intimate, and personal. They capture everything. They convey more emotion and carry more impact, and they reveal more flaws. These are a few of the reasons you can’t afford to ignore video. We’re going to be addressing the subject of TikTok videos in this post because it is the talk of the town.

Video Is a Quick and Easy-Medium

This wasn’t true a decade ago. I grew up in the 1980s when packing around a camcorder meant carrying something the size of a diaper bag. And we used those… what were they? Oh, tapes! The last two decades have shrunk the size of our devices but only recently has it become so extremely easy to share video with the masses via the internet. Today we will discuss the short-form videos of TikTok. Anyone with a cell phone, webcam, or camcorder can shoot and distribute video in a matter of minutes.

TikTok Videos Have a Viral Nature

Because of the rapidly developing platform, videos can spread quickly. When was the last time one of your videos reached 17 million views? That’s how many times a 60-second clip of a surprised kitten has been watched.

While it’s not likely that very many videos will enjoy such success, it does highlight that people will pass along anything they find valuable or entertaining.

TikTok Video Offers Multi-Layer Communication

Within the organization for which I work, we have a policy that nobody ever handles confrontation over email. The biggest reason is that with the written word, you perceive only one layer of communication – words. Face-to-face communication adds at least two more layers – voice (inflection and tone) and body language (gestures).

Video conveys all of these. The viewer doesn’t just get a message, they get that message in the tone in which you intended it. Video establishes a context for our words.

Everybody Else Is Doing It and go viral on TikTok

Video is big and it’s a virtual guarantee that the purchase will make perfect sense as time rolls on. Now TikTok Video is mushrooming in popularity as a blogging tool. The future most likely holds advances in the way video content gets cataloged by search engines. Devices and platforms will only become more user-friendly and inexpensive. While avid internet readers have learned to tune out most other advertisement models, TikTok opens new possibilities for the monetization of the web. You can buy TikTok followers to get more views on your video and earn more money through your videos.

Our challenge to you as Video bloggers is to tune in. Give it a shot, experiment, and stay abreast of the industry. We would also challenge you to be careful, however, to guard the quality of the video blogging art. Just because the video is getting cheaper to do doesn’t mean your ideas for videos are cheaper too.

Let us know in the comments what experience you’ve had with video blogging on TikTok, or how you feel about the technology.

What is the best time to post on Instagram for likes?

With the passing years, the change in algorithm of Instagram has made it a battle for likes, views and followers. When people think of ways to increase their followers, likes etc. they consider the time which will be ideal when most of the people are active. So what do you think is the ideal time for posting your photo or video to make it gain maximum likes? Well, there may not be a single answer to that! Let us explore, in this article, the best times for posting on Instagram to get likes.

What is the best time to post on Instagram to get likes?

The answer seems simple and yet may not be as simple as it first sounds. Ideally enough, you need to target the time when the Instagram users are most active, so your post comes up in their newsfeed while they are scrolling hence increasing the chances of your post being liked. Rarely anyone will make the effort to visit your profile to like a particular post. So, to increase your likes, you need to find the right time.

According to studies that have searched the topic, it is found that the ideal time to post on Instagram is between 9-11 am. Nonetheless, each Instagram account is unique in the case of its audience and since followers are in different time zone, defining a particular time can be difficult. In short, take note of these times for posting on Instagram.

  1. Monday: 6am and 10 am followed by 10pm (EST)
  2. Tuesday: 2am, 4am and 9am (EST)
  3. Wednesday: 7am, 8am followed by 11pm (EST)
  4. Thursday: 9am, 12pm followed by 7pm (EST)
  5. Friday: 5am, 1pm followed by 3pm (EST)
  6. Saturday: 11am, 7pm followed by 8pm (EST)
  7. Sunday: 7am, 8am followed by 4pm (EST)

While these are some standard ideal times found through research, you cannot generalize them everywhere so you must keep in mind that your best time to post will depend on your audience because all audiences are unique and so are their timings.

How to find the best times to post on Instagram

Well, everyone opens Instagram at a different time and in order to get more likes you need to know what time goes with your audience. How do you find the ideal times of your audience? Here is a simple way to do that!

  1. Make use of Later’s best time to post feature to automatically find out the top 7 times for posting. With a very low cost to pay, the best times for posting will automatically be marked in your weekly calendar, making it entirely easy for you to know when your audience is most active and then post accordingly.
  2. To see when your followers are online, find your top time zones. In case you aren’t willing to pay for it, another way is to keep a check on the time zones of your Instagram followers. You can make use of Instagram insights to ease your task where you can easily find the age, gender, and location of your audience and most importantly, when they are active. But have in mind that in order to do that you need have set up a business profile or an Instagram creator profile.
  3. In order to keep a check of the progress, try experimenting with different posting times and keep an eye out for the times when you are likely to get more likes. Those times are the ones when your followers are more likely to be active. If you don’t want to use the methods above, the last resort can be manual collection. Make use of spreadsheets to track how much engagement you get at different times and on different days. This data on spreadsheets will help you identify the active times of your followers and then you can revolve your posting around it.

So, get going and get easy with posting at the right time to get the maximum likes on Instagram!

How Instagram is becoming biggest social media networks

Social media became a part of our life when for the first time a completely different application launched. Facebook provided people to connect with each other throughout the world. For a time period where calls were so expensive and international calls were even difficult appears an application where people could connect throughout the world on internet.

Time passed and within this time many applications were launched which were basically messaging or calling applications. Some got a relative recognition for a small period of time but Facebook remained dominant. Then a new application was launched Instagram. People tried it and loved it.

But the biggest twist happened that people remained stick to it. It was seen that people were leaving their Facebook accounts and were more active on Instagram. Also new comers were more likely to make their account on Instagram. This where the Facebook era finished and a new era or Instagram started. Today Instagram is the number one social media application. Why? Well because of several reasons

Newness:

People always expect something different and unique when a new application enter the market. That’s the key to make your place in market and to maintain it. Instagram made it place in market because it introduced people a platform where they can share pictures and videos all around the world.

Basically it was made for this purpose. Then direct messages and stories and other features were added to it. So people don’t have to use multiple applications for multiple purposes. However some people put privacy on pictures so that only their friends can see it. Still there are tools like instaviewy which can work from getting business from private Instagram users.

They can complete their activities at one platform which keep people stick to one application. You want to text someone it has the features. You want to upload stories it has the feature. Even voice recording and live videos can be shared on it.

Privacy policy:

The biggest issue with Facebook was its privacy policies. People were getting frustrated due to breach of their private content. A Facebook account was so easy to hack. Your pictures and videos were not safe. Even this is the reason many people left it. Whereas Instagram provided a platform which was very secure.

Obviously you are sharing your pictures and videos and you don’t want anyone else to see them without your consent if an application can’t manage this why would you use it. That’s why people trust Instagram. Because the privacy policies it provide are very strong. Even if you’ve forgotten your password you can recover it. Or if someone has hacked it you have the authority to recover it.