Category: Social Marketing

Category: Social Marketing

Why You Can’t Ignore TikTok Video for Vlogging

I’ve tried to ignore TikTok video as long as possible! I’m not a fan of cameras – they’re too revealing, intimate, and personal. They capture everything. They convey more emotion and carry more impact, and they reveal more flaws. These are a few of the reasons you can’t afford to ignore video. We’re going to be addressing the subject of TikTok videos in this post because it is the talk of the town.

Video Is a Quick and Easy-Medium

This wasn’t true a decade ago. I grew up in the 1980s when packing around a camcorder meant carrying something the size of a diaper bag. And we used those… what were they? Oh, tapes! The last two decades have shrunk the size of our devices but only recently has it become so extremely easy to share video with the masses via the internet. Today we will discuss the short-form videos of TikTok. Anyone with a cell phone, webcam, or camcorder can shoot and distribute video in a matter of minutes.

TikTok Videos Have a Viral Nature

Because of the rapidly developing platform, videos can spread quickly. When was the last time one of your videos reached 17 million views? That’s how many times a 60-second clip of a surprised kitten has been watched.

While it’s not likely that very many videos will enjoy such success, it does highlight that people will pass along anything they find valuable or entertaining.

TikTok Video Offers Multi-Layer Communication

Within the organization for which I work, we have a policy that nobody ever handles confrontation over email. The biggest reason is that with the written word, you perceive only one layer of communication – words. Face-to-face communication adds at least two more layers – voice (inflection and tone) and body language (gestures).

Video conveys all of these. The viewer doesn’t just get a message, they get that message in the tone in which you intended it. Video establishes a context for our words.

Everybody Else Is Doing It and go viral on TikTok

Video is big and it’s a virtual guarantee that the purchase will make perfect sense as time rolls on. Now TikTok Video is mushrooming in popularity as a blogging tool. The future most likely holds advances in the way video content gets cataloged by search engines. Devices and platforms will only become more user-friendly and inexpensive. While avid internet readers have learned to tune out most other advertisement models, TikTok opens new possibilities for the monetization of the web. You can buy TikTok followers to get more views on your video and earn more money through your videos.

Our challenge to you as Video bloggers is to tune in. Give it a shot, experiment, and stay abreast of the industry. We would also challenge you to be careful, however, to guard the quality of the video blogging art. Just because the video is getting cheaper to do doesn’t mean your ideas for videos are cheaper too.

Let us know in the comments what experience you’ve had with video blogging on TikTok, or how you feel about the technology.

What is the best time to post on Instagram for likes?

With the passing years, the change in algorithm of Instagram has made it a battle for likes, views and followers. When people think of ways to increase their followers, likes etc. they consider the time which will be ideal when most of the people are active. So what do you think is the ideal time for posting your photo or video to make it gain maximum likes? Well, there may not be a single answer to that! Let us explore, in this article, the best times for posting on Instagram to get likes.

What is the best time to post on Instagram to get likes?

The answer seems simple and yet may not be as simple as it first sounds. Ideally enough, you need to target the time when the Instagram users are most active, so your post comes up in their newsfeed while they are scrolling hence increasing the chances of your post being liked. Rarely anyone will make the effort to visit your profile to like a particular post. So, to increase your likes, you need to find the right time.

According to studies that have searched the topic, it is found that the ideal time to post on Instagram is between 9-11 am. Nonetheless, each Instagram account is unique in the case of its audience and since followers are in different time zone, defining a particular time can be difficult. In short, take note of these times for posting on Instagram.

  1. Monday: 6am and 10 am followed by 10pm (EST)
  2. Tuesday: 2am, 4am and 9am (EST)
  3. Wednesday: 7am, 8am followed by 11pm (EST)
  4. Thursday: 9am, 12pm followed by 7pm (EST)
  5. Friday: 5am, 1pm followed by 3pm (EST)
  6. Saturday: 11am, 7pm followed by 8pm (EST)
  7. Sunday: 7am, 8am followed by 4pm (EST)

While these are some standard ideal times found through research, you cannot generalize them everywhere so you must keep in mind that your best time to post will depend on your audience because all audiences are unique and so are their timings.

How to find the best times to post on Instagram

Well, everyone opens Instagram at a different time and in order to get more likes you need to know what time goes with your audience. How do you find the ideal times of your audience? Here is a simple way to do that!

  1. Make use of Later’s best time to post feature to automatically find out the top 7 times for posting. With a very low cost to pay, the best times for posting will automatically be marked in your weekly calendar, making it entirely easy for you to know when your audience is most active and then post accordingly.
  2. To see when your followers are online, find your top time zones. In case you aren’t willing to pay for it, another way is to keep a check on the time zones of your Instagram followers. You can make use of Instagram insights to ease your task where you can easily find the age, gender, and location of your audience and most importantly, when they are active. But have in mind that in order to do that you need have set up a business profile or an Instagram creator profile.
  3. In order to keep a check of the progress, try experimenting with different posting times and keep an eye out for the times when you are likely to get more likes. Those times are the ones when your followers are more likely to be active. If you don’t want to use the methods above, the last resort can be manual collection. Make use of spreadsheets to track how much engagement you get at different times and on different days. This data on spreadsheets will help you identify the active times of your followers and then you can revolve your posting around it.

So, get going and get easy with posting at the right time to get the maximum likes on Instagram!

How Instagram is becoming biggest social media networks

Social media became a part of our life when for the first time a completely different application launched. Facebook provided people to connect with each other throughout the world. For a time period where calls were so expensive and international calls were even difficult appears an application where people could connect throughout the world on internet.

Time passed and within this time many applications were launched which were basically messaging or calling applications. Some got a relative recognition for a small period of time but Facebook remained dominant. Then a new application was launched Instagram. People tried it and loved it.

But the biggest twist happened that people remained stick to it. It was seen that people were leaving their Facebook accounts and were more active on Instagram. Also new comers were more likely to make their account on Instagram. This where the Facebook era finished and a new era or Instagram started. Today Instagram is the number one social media application. Why? Well because of several reasons

Newness:

People always expect something different and unique when a new application enter the market. That’s the key to make your place in market and to maintain it. Instagram made it place in market because it introduced people a platform where they can share pictures and videos all around the world.

Basically it was made for this purpose. Then direct messages and stories and other features were added to it. So people don’t have to use multiple applications for multiple purposes. However some people put privacy on pictures so that only their friends can see it. Still there are tools like instaviewy which can work from getting business from private Instagram users.

They can complete their activities at one platform which keep people stick to one application. You want to text someone it has the features. You want to upload stories it has the feature. Even voice recording and live videos can be shared on it.

Privacy policy:

The biggest issue with Facebook was its privacy policies. People were getting frustrated due to breach of their private content. A Facebook account was so easy to hack. Your pictures and videos were not safe. Even this is the reason many people left it. Whereas Instagram provided a platform which was very secure.

Obviously you are sharing your pictures and videos and you don’t want anyone else to see them without your consent if an application can’t manage this why would you use it. That’s why people trust Instagram. Because the privacy policies it provide are very strong. Even if you’ve forgotten your password you can recover it. Or if someone has hacked it you have the authority to recover it.