Influencer marketing: TikTok vs. Instagram

buy tiktok followers

The hashtag #love has over 1.8 billion posts on Instagram. There are 2.4 million contributions to the hashtag #Advertisement. Instagram is not only the social network with the most influencer marketing content, and it continues to be the one most in demand by brands and companies.

Tik Tok is also famous for influencer marketing, and the app is growing exponentially. As it is new, unlike Instagram and most people are using promotional tools and prefer to buy TikTok followers and followers to get noticed on the new star kid of social landscape. As most of the brands/businesses begin to embrace Tik Tok, let’s see the preferred channel for influencer marketing, either Instagram or Tik Tok.


Instagram is the preferred channel for influencer marketing for companies.


A direct comparison of the absolute content on TikTok is not possible because the information about hashtags is fundamentally different. Instagram names the absolute number of posts and TikTok the cumulative views of the content. Incidentally, the value of Instagram is more meaningful. If you look at the #AD, there are over 6.3 billion views, and #Sponsored has another 1.2 billion views. Instagram has a head start in terms of company activity and advertising budgets and in influencer marketing. For many companies, influencer marketing activities and Instagram go hand in hand. You can say that Instagram stands for influencer marketing.


Influencer marketing on TikTok goes beyond hashtag challenges.


As for Instagram (or all social networks), many active influencers/creators also play an important role in TikTok. The most noticeable are the collaborations on hashtag challenges. TikTok Creator is integrated here to give the campaign an additional push.

It reminds a little of the early days of influencer marketing on YouTube, in which one often saw YouTube with different brands. The decisive argument was the reach of YouTube, and the brand and target group fit was put in the back. Similarly, we would classify the current situation on TikTok and especially on hashtag challenges.


It is interesting that many users in their contributions to hashtag challenges also have their own videos with the hashtag #Advertisement. Furthermore, influencer marketing on TikTok is, of course, more than a hashtag challenge. If you want to get noticed on Tik Tok without taking a toll on your wallet, we recommend you to buy TikTok followers.


Better features make Instagram more attractive for companies.


With Instagram Shopping, its own branded content tool, and also the swipe-up function for stories, Instagram is even more attractive for companies and for creators.


From the perspective of content monetization, Instagram and TikTok don’t take much and are less well-positioned than YouTube (and also Facebook). With IGTV, Instagram is now taking a step towards Creator and testing the monetization of IGTV videos. Instagram also does this to ensure that the creators remain authentic.


Another important point that currently speaks clearly for Instagram is the evaluation of campaigns. The branded content tool gives companies direct access to insights. TikTok must and will continue to do so. Of course, influencer marketing already plays a role in TikTok, and the importance of TikTok for influencer marketing will continue to increase. However, as is often said: “The industry has become more professional,” and this also increases the demands on the platforms themselves, especially about the technology and the available features.


5 secrets to increase YouTube engagement in 2020

5 secrets to increase YouTube engagement in 2020

Which site do you open when you crave to see videos, dramas, and Seasons? With no reluctance, you will answer YouTube. But you know what? Smart people are using this platform to make money.

For this purpose, they craft their YouTube channel. They ask other people to subscribe to their channel and support them in growing the channel.

In this way their YouTube subscribers will multiply; more the subscribers, more will be the money they earn.

To amplify YouTube subscribers, engage the audience. Work smartly to engage the viewers. Once they are engaged, you will get a lot of comments and likes from your subscribers. This is the actual magic.

Follow these amazing techniques to amplify your YouTube engagement.

·       Craft spellbinding content

Well, it’s a myth that by using ads or promotions you can extend your engaging rate of content. To increase the engaging ratio of content, you have to post appealing content. Here piques a question. How to create spellbinding content? Simple! Just consider your question and make videos on “how to”. This technique is for the beginners.

Another strategy you can use is making the content based on the needs of your ideal fan base. You will see a rapid increase in your engaging ratio of audience.


·       Uplift audience to subscribe

Do you know who your best new customer is? The answer is very simple only if you pay heed to marketing strategies. Your old customer is your best new customer. As only they have the potential to increase your subscribers and views at the same time. So, encourage them to subscribe to your channel at the start and end of every video. Not only ask them to subscribe but also click on the bell button to get updated. After clicking on the bell icon, they will get notified whenever you will post. Their click on the bell icon will increase your engagement rate of the content.

·       Advertise the content with the help of cards

Do you know the role of cards in amplifying the engagement of YouTube? They act as a tool that assists in promoting the videos on YouTube by enhancing their viewers. So, the foremost thing you need to do for using this feature is to verify your account.

You can set the appearance timing of cards in the video according to your choice. This feature allows you to direct people to another video magically. Another available option is to create a poll about the interest of the audience to increase your engagement.

·       Use social media for promotion

You can smartly use social media to increase your engagement on YouTube. First, share the link of your content on your social media accounts or embed it on the relevant post of your website. Then ask your followers to like and post comments on the content. In this way your content engagement will increase, extraordinarily.

·       Build a community

How to build a community on YouTube? Simple, just use YouTube by following the same principles of social media. Give attention to your audience by responding to their queries. This is the human psyche because people get attracted to where they get more attention. By following this technique, you will get noticed by millions of people soon. And your engagement ratio will also increase.

A final word:

In a nutshell, firstly create good quality content. Second, promote and optimize your content. Last but not least, stay in touch with your audience to enhance engagement.