Month: April 2019

Month: April 2019

8 Mistakes Not To Do in Social Media Marketing in 2019

Common Mistakes To Avoid While Doing A Marketing Campaign

Many agencies and brands have been and are still producing a whole bunch of creative content. It has been reported by the B2B Content Marketing 2018 Benchmarks, Budgets, and Trends from the Content Marketing Institute that the content marketing is being applied as a strategy for appealing and retaining the customers by 91% of the B2B marketers. Most material produced by these marketers will definitely result in being a component of a marketing campaign. And with the rise of the creative content being developed by the marketers which is a part of the marketing campaign, the probability of mistakes is also rising. Thus, one needs to be very careful while setting up the marketing campaign. Following are 12 commonly made mistakes while doing the marketing campaign. These mistakes are to be avoided in order to improve and refine the marketing strategy in 2019.

  • Effort to please everyone

It is often said that one can’t please all, but it is in our nature to try to do that. The main goal to find success rests in the fact that the statement is true. No matter how tirelessly you try to please people, your brand, product or service won’t be acceptable to all. Instead of trying to please people, select your target audience and try to please them.

  • Not being able to link to your audience

Once you select your target audience, it’s important to make a connection with them. The concept of marketing is not only the logical presentation of data, explanation regarding the service or the product is also significant. Thus, through these explanations and setting up of the campaign, a connection must be built with the audience.

  • Being dependent on the marketing data

Data is important, but since it has its own restrictions and it may be biased towards one group, therefore relying too much on the marketing data is a mistake that should be avoided.

Diversification is very important nowadays. Though it’s a digital era, advertisements and print still hold some significance. Thus, it’s good to diversify your approach of marketing.

  • Not being able to fulfill the expectations

Making claims regarding the benefits, features, and values of the product or service, and then failing to deliver will definitely ruin your connection with the clients.

  • Imitating the competition

Though in a competitive field, it is quite tempting to copy other’s strategies or products, one must not do it as it will create a bad reputation.

  • Setting the competition aside

This is a faulty marketing approach to set aside or ignore the competition. It is a fact that competition is there, and it must be taken seriously.

  • Restricting the budget of the campaign

Budget must be taken seriously since it is a main part of the business success.

  • Ignoring the website

A website is important for a business, so one must have it while running one.

  • Followers for campaign

Always start with more followers you social media profile. In case you have less audience, hire some social media marketing agency for the purpose.

  • Not tracking the campaign

Your marketing campaign must be tracked.

Not making an effort and giving up too early is erroneous.

  • Not using a review and approval process

The review and approval process must be implemented.

 

Effective way to increase Instagram followers

Having a number of followers can give you benefits in various ways. You can’t leverage this platform without having a huge following count. Here we will discuss some effective ways on how to increase Instagram followers. Let’s have a look!

How to Increase Instagram followers

Create oddly “Satisfying” Video Content:

People love to see the oddly satisfying video over the web. Prefer to create stratifying video content for your Instagram profile. For example, a video in which a truck has wooden logs that are perfectly aligned etc.

Always Spell-Check Captions Before Posting

A small typing mistake can undercut your most wonderful post on Instagram. So always read your post’ captions before posting. Also, check the spelling of the hashtags before posting.

Promote User-Generated Content

For the demonstration of social proof, always promote user-generated content. World’s famous brands share the user-generated content on regular bases like Mercedes-Benz and other mega-popular brands.

Write Instagram Captions That Add Value To Content

People can’t overlook the interesting content when you add the extra layer of interest and amusement into your captions. Get the idea from the storyteller accounts on Instagram such as National Geographic and Humans of New York. Take your content to the next level by writing compelling captions which leads to increase instagram followers.

Give Employees A Way To Share Office Content With The Social Media Team

If you want to create a variety of post content then use your employee’s content that they have created for your organization. Also, ask them to share your posts with their friends and followers.

Develop A Contributed Content Campaign That Links To Your Instagram Profile

Drive the traffic to your Instagram profile by linking it to the most read articles. Just create contributed content campaigns that link to your profile. That way, your brand exposure will be increased and it will help you to gain new followers.

Optimize Share Timing And Frequency

Use the analytics and see how many people share your post and which post performed well. It is a simple yet effective way to get more real and active followers organically. Share your post when most of your followers are online and share two or three posts in a day. The best time for posting your content is morning and evening time.

Keep Up With Instagram Trends By Following Influencers And Big Brands

These days, people are getting crazy to follow trends and want to know more about trending news. Post photo or video on the trending topics and become a trendsetter on Instagram. You can follow big accounts in your niche or influencers to get ideas or inspirations for creating content on this trending topic.

Experiment With Content Formats

You have a wide range of content types that you can choose to kick-start your journey on Instagram including images, videos, GIFs, Instagram story, live video, and IGTV videos. You can experiment with each content format. The different content format will help you to engage your audience. Also, your content can grab the attention of your potential followers. That way, you can get a large number of real Instagram followers.

How a fabric is made

Every household has quilts, purses and clothing. Ever wondered how they were made? Whatever you are wearing right was made by tiny, little knitting needles, of a machine or by a human, incase it is handmade. Talking about fabric, you need to know that every type of fabric is made differently.

Cotton

You might already know that cotton is extracted from a cotton plant. First of all, it is hand-picked, and then rolled in a way that it is free from seeds. After that, it is packed together in a bundle and sent to the fabric industry for the further process of turning it into fabric.

Silk

Everyone knows that silk is produced by worms. The cocoon, which is basically the silky envelope spun by the silkworm is harvested After that, the silk lining is removed into a single thread. This thread is then twisted with other threads prior to being woven into the final fabric.

Wool

Again, a fabric manufactured by the raw material taken from an animal, in this case, a sheep. The fleece coat of the sheep is carefully cut off, processed and then combined together into a square piece of wool.

Nylon

You may have already known all the above sources of the fabrics, but this one I can bet you didn’t. Nylon is derived from coal and petroleum byproducts. When these are mixed with equal quantities of water and air, exactly how it is done in the process of forming rayon.

Polyester

It is the strongest, hence durable of all the above synthetics. It is made with the same pattern as a spinneret follows, but with alcohol derivatives.

1.Making the yarn

In this process the fiber is combined into a yarn and then into the fabric. The question that arises is that, how does fiber turn into thin strands of yarn? You can spin the fiber into a yarn by hand but that will take a lot of time. So this job is done by the spinning wheel. You might know what that is if you have seen the disney movie, sleeping beauty. Although, the modern ones are somewhat larger.

2.Adding them up

Threads are basically made to meet at the end in this process. These threads are then made to join together to form a fabric piece, and this process is called weaving. This is achieved when two sets of yarn, the warp and the weft are made to wove or loop together, this is called looming. This process ends with providing us with the fabric.

3.Processing

Even though the fabric is made, it still needs some finishing in the end to achieve that fresh, clean and crisp texture to it. This is achieved when cleaning is done. For this purpose, the fabric is left to be treated by some chemicals, the purpose of which is to basically eliminate the fabric from any wax or oils present naturally on the fibre. Isn’t it crazy how a piece of thread goes through all this!

 

How to apply for Norway immigration

A large number of people daily dreams to visit a Norway but due to misguide and many other reason people cannot visit Norway. If you also have a dream to visit a Norway for living, for study or any other purpose here I give you a proper guide to get a immigration pass from a Norway.

Residence permit

The first step towards a Norway is to getting a residence permit of a Norway. Issuance of a residence permit normally depends upon two things; your country citizenship and second one is your financial condition. They seeks either you have a good job offer in Norway or you have a constant financial support with you to issue your residence permit. It is very difficult to get a residence permit without getting a job but they give you a residence permit for very short time period. And in that time you cannot be able to get the suitable job you have to leave a Norway.

Before moving to the Norway you must arrange a trip to a Norway. If you want to see the original life style of a Norway you must visit it in the winter season instead of visiting it in summer season. This is the best idea before thinking about being settled in a Norway. There is no doubt the pay of the job holder in a Norway is a handsome amount while on the other hand the expenses of daily routine is also very high.

Citizenship

After thinking about these things if You are agree then the next point comes about your citizenship. The rules of getting immigration pass is different for different countries. Normally they divided whole world into three parts and allocate a different rules for every group. These three groups are;

  • Neighbor countries
  • European
  • Remaining countries
  • Neighbor countries

The region in which Norway exist is known as a “Nordic region”. People from the neighbor countries come in Norway in the search of a job. Those peoples are directed towards the tax office to create a tax deduction card. But if you want to work here for more than 5 to 6 months you must go to the police, he will enter your name in a National Population Register. For all this process you need to show your original ID card, your passport, one picture and a attested copy of proof of your citizenship in any country.

  • European Countries

Norway is also a member of EAA. That thing is very beneficial for the European countries. They could easily get a immigration pass from the Norway. The person having the Citizenship of any of the European country can easily get an immigration pass for a six month. During the six month he can find a job If he could not get any during the first month of trip to Norway. But after the six month job is compulsory.

  • Remaining countries

For all the remining countries job is very necessary to get an immigration pass. While the residence pass is allocated according to the type of the work you are doing in the Norway. After you get a pass you can also get any of your family member with you.